Total Transparency

It’sno longer acceptable to remove parabens and sulfates and claim to be “clean”. These are super entry level claims that traditional brands have been making for years–long before “clean” was even a buzzword. And while we’re on the topic–we strongly believe that “clean” is not just another marketing ploy or box to check. If you want to really be considered clean, you must do the work to get your formulas there. We’re over the green washing, and so are the customers. They’re smarter than that. It’s time to step up. Here’s a glimpse of our free-ofs. Feel free to take notes.