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We're inspired by natural beauties and a few hairs out of place. We don't want to change your texture, coat your hair with heavy ingredients or create product build-up. We're also not trying to make thin hair thick or curly hair straight. We love your hair just the way it is, so we make products to support it. We love a bit of fuzz or frizz, a little bend, a little slouch, and we'll help enhance yours. Stick with us — sooner or later you'll be talking your friends into air-drying, ditching their blow-dryer, and using as little product as possible.
We're obsessed with old-school service. Whether it's coming from five star hotels and Michelin starred restaurants or your local coffee shop and bodega. Those memorable moments stick with us — they catch us by surprise and change our day for the better. Years of being in the service industry taught us that genuinely being into our clients, and doing our part to make someone else's day is the best part of the job. That's why our brand is not about us, it's about you. We're here to design what we know you'll love, what you'll actually use, and what's best for your hair.
We know sometimes clean beauty can seem highfalutin, overpriced, or like it's just not your thing. At allyoos, we like to treat our community like family, like cousins. We totally geek out over thinking of ways to not only develop cool products, but to build community and spread love the allyoos way. We use real girls in our photoshoots, we use our own community of family and friends to test product submissions, and we give consumers our grandparent's Sunday Sauce recipe. Listen, pretty soon clean beauty will just be beauty, when everyone else finally catches up. So, we're clean of course, but we're a lot of other things, too. We're building a soulful, warm, friendly, clean beauty brand. And because of that, we're everybody's type.
We work with chemists who specialize in the clean space — we like to call them “clean chemists.” Making clean formulations requires a whole new level thoughtfulness and awareness. Clean beauty is not about a corporate technology, one or two story ingredients, or trademarked “complexes.” It’s about safe, feel-good formulations — the whole formulation. If we launch it, it’s clean and it works. Make no mistake — there’s a new level of sophistication and due diligence required of clean brands, which is why clean beauty is as smart as it gets.
Our formulas contain a blend of organic ingredients and alternatives to harsh chemicals. We don’t work exclusively with 100% organic ingredients for two reasons — it’s very hard to get the stability and performance you want and need out of 100% organic ingredients, and we believe there is more to formulas than just that organic seal of approval. They need to be safe, and they need to contain ingredients that actually contribute to product performance. Also, hello — how about ingredients we can pronounce?
Our brand scent is made up of a blend of essential oils. We had 300 essential oils to choose from — compared to the 3,000 options available when formulating with synthetic fragrance. It’s challenging to formulate with limited options, but it’s worth it. We balance organic ingredients, safe ingredients, and performance.
Our packaging is made from PCR materials. PCR stands for post-consumer recycled. You can feel good using our products knowing they contain clean ingredients, organic ingredients, and are all wrapped up in recycled materials. You can also recycle our products after you’ve used them all up. If there is a better way to formulate or package hair care, we’re evaluating it and keeping it as clean and sustainable as we possibly can.
We’re not really big on doing the bare minimum. We like to go the extra mile. There is more to being clean than removing things like parabens, sulfates, and phthalates. These are super entry level claims that conventional brands have been making for years — long before “clean” was even a buzzword. And while we’re on the topic, we strongly believe that “clean” is not just another marketing ploy or box to check. There’s a lot of formula work that needs to be done to get your formulas truly clean.
Here is a list of everything our formulas are free-of:
Aluminum Compounds
Aminomethyl Propanol
Ammonium Laureth Sulfate
Animal by-products
Benzalkonium Chloride
BHT and BHA
Butoxyethanol
Coal Tar and Coal Tar Hair Dyes
EDTA and its salts
Ethanolamines (MEA, DEA, TEA)
Ethylene and Butylene Glycol
Formaldehyde and formaldehyde donors
Hydroquinone
Mercury and Mercury Compounds
Methyl Cellosolve
Methylchloroisothiazolinone
Methylchlorothiazolinone
Mineral Oil and other petrochemicals
Nanoparticles
Parabens
Petrolatum
Phthalates
Placenta Extract
Polyethylene Glycol (PEG)
Polypropylene Glycol (PPG)
Polysorbate
Resorcinol
Silicones
Sodium Laureth Sulfate (SLES)
Sodium Lauroyl Sarcosinate
Sodium Lauryl Sulfate (SLS)
Synthetic Fragrance
Toluene
Triclocarbon
Triclosan
Dermatology tested.
Allergy tested.
Hairdresser tested.
PETA certified, Cruelty-Free and Vegan.
For all hair types.