Our formulas contain a blend of organic ingredients and alternatives to harsh chemicals. We don’t work exclusively with 100% organic ingredients for two reasons — it’s very hard to get the stability and performance you want and need out of 100% organic ingredients, and we believe there is more to formulas than just that organic seal of approval. They need to be safe, and they need to contain ingredients that actually contribute to product performance. Also, hello — how about ingredients we can pronounce?
Our brand scent is made up of a blend of essential oils. We had 300 essential oils to choose from — compared to the 3,000 options available when formulating with synthetic fragrance. It’s challenging to formulate with limited options, but it’s worth it. We balance organic ingredients, safe ingredients, and performance.
Our packaging is made from PCR materials. PCR stands for post-consumer recycled. You can feel good using our products knowing they contain clean ingredients, organic ingredients, and are all wrapped up in recycled materials. You can also recycle our products after you’ve used them all up. If there is a better way to formulate or package hair care, we’re evaluating it and keeping it as clean and sustainable as we possibly can.
We’re not really big on doing the bare minimum. We like to go the extra mile. There is more to being clean than removing things like parabens, sulfates, and phthalates. These are super entry level claims that conventional brands have been making for years — long before “clean” was even a buzzword. And while we’re on the topic, we strongly believe that “clean” is not just another marketing ploy or box to check. There’s a lot of formula work that needs to be done to get your formulas truly clean.
Here is a list of everything our formulas are free-of:
Ammonium Laureth Sulfate
BHT and BHA
Coal Tar and Coal Tar Hair Dyes
EDTA and its salts
Ethanolamines (MEA, DEA, TEA)
Ethylene and Butylene Glycol
Formaldehyde and formaldehyde donors
Mercury and Mercury Compounds
Mineral Oil and other petrochemicals
Polyethylene Glycol (PEG)
Polypropylene Glycol (PPG)
Sodium Laureth Sulfate (SLES)
Sodium Lauroyl Sarcosinate
Sodium Lauryl Sulfate (SLS)
PETA certified, Cruelty-Free and Vegan.
For all hair types.