We study all industries from food and wellness to apparel and luggage. We gather tons of ingredient inspiration, imagine a cool, creative product, write a concept, and brief our clean chemists.
We send our essential oil blenders inspiration for scent. They send us a bunch of options and we take 1,000 polls (not really 1,000). We ship the winners off to our lab to make sure the same scent smells great in each formula base. Then we pick our favorite.