Our Hair

We’re inspired by natural beauties. We’re not here to change your texture, coat your hair with heavy ingredients or create product build-up. We’re also not trying to make thin hair thick or curly hair straight. We want you to lean into the hair you have by treating it with the right ingredients, and ultimately do a little less to look your best. We love a bit of fuzz or frizz, a little bend, a little slouch; we'll help enhance yours — and give you the care your hair needs so you can style a bit less. By the time we're done with you, you'll love wearing your natural hair.  

Old School Service

We’re obsessed with old school service. Whether it’s coming from five star hotels and michelin starred restaurants or your local coffee shop and bodega. Those memorable moments stick with us — they catch us by surprise and change our day for the better. Years of being in the service industry taught us that genuinely being into our clients, and doing our part to make someone else’s day is the best part of the job. That’s why our brand is not about us, it’s about you. We’re here to design what we know you’ll love, what you’ll actually use, and what’s best for your hair — and throw in a few surprises along the way. 

Friendly Clean Beauty 

We know sometimes clean beauty can seem highfalutin, overpriced, or like it's just not your thing. At allyoos, we like to treat our community like family, like cousins. We totally geek out over thinking of ways to not only develop cool products, but to build community and spread love the allyoos way. We use real girls in our photoshoots, we use our own community of family and friends to test product submissions, and we give consumers our grandparent's Sunday Sauce recipe. Listen, pretty soon clean beauty will just be beauty, when everyone else finally catches up. So we're clean of course, but we're a lot of other things too. We're building a soulful, warm, friendly, clean beauty brand. And because of that, we're everybody's type.